Values and Criteria Analysis, Pt 2.

The piece of new media that I chose to use from the first part of the Values and Criteria Analysis is the parody video by Not Literally Productions.

http://www.youtube.com/watch?v=ZXSSBu9uKrM&feature=youtu.be

EVALUATION:

Core

To what extent does this project convey a clear message?

  • In order for this project to convey a clear message, the watcher would have to be familiar with the HBO series as well as fan reactions.  The video is, in a way, lamenting the constant character death that happens in the television show.  It is meant to bring the fanbase together as well as parody the actual show itself; it contains a bit of a narrative structure in it as well, in which the girls are telling about their own experience with Game of Thrones.

Does this project have a substantive, controlling idea?

  • Yes.  The controlling idea of this project is that the show can be emotionally trying for its viewers, and the people in the production are parodying both the show and the fanbase’s reactions.

Form and Content

Do the project’s structural or formal elements serve the conceptual core in an effective and efficient manner?

  • Yes.  The scenes in the video serve the purpose that they are trying to convey.  They reconstructed scenes from the show to go along with the lyrics of the song.  The video also does a really good job of keeping everything well-timed.

Are the project’s design decisions deliberate, controlled, and defensible?

  • Yes.  The video’s design and content are very controlled and deliberate.  The choice of the song, parodied off of Gotye’s “Somebody That I Used To Know” was well-written and follows the same patterns as the original.  The video also includes clips from the television show on the television that the girls are watching.  The viewer really gets a sense of the emotional reaction that many fans have had through the parodied and exaggerated expressions of the girls.  The recreation of the characters and the scenes were also necessary to enhance the quality of the video.

Is the project accessible and usable under reasonable circumstances?

  • The project does not have visual lyrics like some other videos, and YouTube does not offer closed captioning for it for hearing impaired viewers.  The sound quality, however, is good.  The parody is virtually inacessable to someone with visual problems; they would be able to hear it but there is nothing to make it more accessable and a description of what is happening (like some pictures have under them) would not be feasible with the video because it has sound.

Audience

To what extent does it engage the intended audience?

  • The video definitely engages the intended audience because not only do they recreate parts of the show, they make the video related to fans’ reactions to the television show.

Ethical Issues

Does the project successfully and ethically integrate borrowed information?

  • There is no link to the original song that was parodied, but the video does not use a lot of actual footage from the HBO show.

For the second part of the Values and Criteria Analysis, I chose to look at “This is Scholarship“.

Core

To what extent does this project convey a clear message?

  • “This is Scholarship” is trying to convey the message that scholarship is not just print forms of media; they can include videos, translating things into new media, etc., and that colleges, when they look at promotions and tenure, should revise their policies to include these other mediums.  The project conveys their message quite clearly through the use of text, summarizing what their goal is and through the use of a video, highlighting some of the different media forms as well as including a few universities at the end that have revised their policies for promotion and tenure.

Does this project have a substantive, controlling idea?

  • Yes; the controlling idea behind “This is Scholarship” is that universities should recognize and accept different forms of scholarship and that scholarly works are not just papers or research or things that are found in traditional print media; they are also videos, sound bites, translations into new media, among others.

Form and Content

Do the project’s structural or formal elements serve the conceptual core in an effective and efficient manner?

  • Yes; the video highlights the things that they briefly touch on in the textual introduction.

Are the project’s design decisions deliberate, controlled, and defensible?

  • The video consists of several screenshots of examples of different forms of media as well as text that describes their goal and what some of the new forms of scholarship and peer review are.

Is the project accessible and usable under reasonable circumstances?

  • Yes; both hearing and visually impaired students would have access to the information presented in “This is Scholarship” because the video does not consist of much sound until the end when the voice-over is describing some of the universities that have revised their policies.  The only accessibility issue would be if the user did not have a video player installed on their computer or general access to the internet.

Audience

To what extent does it engage the intended audience?

  • The video could be more engaging for people who might stumble across it but I think that for their intended audience, it proves a point.  They had to do research to complete the video and the video itself is an example of a new form of scholarship.

Ethical Issues

Does the project successfully and ethically integrate borrowed information?

  • Yes.  There is a hyperlink on the side that links to borrowed information in the movie.

 

I feel that the heuristic that we developed in class was more useful for evaluating the example of “This is Scholarship” than the YouTube video/parody.  I found it incredibly difficult to evaluate the work according to the heuristic that we came up with in class because I was not sure exactly what parts applied to the parody video, especially since it is more of something done for fun and entertainment than education.

 

With “This is Scholarship”, however, I think that our heuristic works really well.  Overall, I think that what we have come up with will be effective for evaluating our Concept in 60 projects.

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