New media is, at its core, interactive media. The emergence of the broad term came with the emergence of the computers and the immense amount of changes that humanity faced technologically.
What I find interesting is that computers and new media emerged after the world wars, not in the 80’s, as I had always thought. I also find it interesting that the binary viewpoint on the advancement of computers and machines has not really changed. It still remains the question of “just because we can, does it mean we should?”
I also find it interesting that, in the first article that we read, computers and, subsequently, the new mediums that they brought forth were considered an “extension of man” by one of the pioneers. To me, this means that we use technology as an extension of our own consciousness and it’s an extension of what we are already capable of.
The second article really helped me to understand new media more than I had before. New media is not cyberculture. It is not the social interactions that take place over the internet. It is, rather, “concerned with cultural objects and paradigms enabled by all forms of computing and not just by networking” (Manovich 8). To me, this means that the software, the art, the websites themselves, the interface, et cetera are all new media, while things like Facebook or Skyrim are more cyberculture.
After reading the articles, I find myself a bit more confused than I was before, but also with a better understanding of what new media is, if possible. Knowing the history of its origins makes it easier to understand and define, to me, but I’m still unsure and confused.
One thing that the articles did help me realize, though, is how much new media is changing our world. Already, technology that was once new and amazing is now obsolete. Traditional media is now having to accommodate for new media. The hardest-hit are the news industries, who are now having to make online versions of their papers or news services available to the public, mostly for free. People don’t want information to take forever to find. They want it when they want it. Immediacy is a must.
In this article from The Guardian (http://www.theguardian.com/media/pda/2009/sep/18/oxford-social-media-convention-2009-journalism-blogs), Richard Sambrook told them that “if you believe you are in competition with the internet, you need to find your way out.” Journalism is now having to adapt to the ever-growing need from consumers to have their news immediately, and a lot of magazines and news sites find themselves also having a link to social media (which would have been argued as now being a part of cyberculture in the second article we read).
Citizen journalism, according to The Guardian is on the rise and social media provides a platform for which citizens to report their own news. Many local news stations (even the one I use back home, WYFF4) have the option for citizens to upload tips and photographs or videos for news stories.
New media is changing the world we live in and how we receive our information. It’s both frightening and exhilarating. Already the article from The Guardian is almost four years out of date. Who can predict the way new media will change our world four, five, ten years from now?